Lola (Great Britain)Principal: Eric Broadley.Base: Bromley/ Slough/ Huntingdon. Founded: 1957. Eric Broadley built his first sports car behind 137 High Street, Bromley, and the model was so quick he was soon in demand to build copies. The company went on to produce cars for many categories of racing, its most well known successes being in IndyCar and sports car racing. Very probably the most successful racing car manufacturer ever, Lola have never tackled Formula 1 full on. The first foray came at the instigation of the Yeoman Credit team, and later that decade BMW commissioned a chassis that was mainly used in Formula 2. Graham Hill used Lola as a base for his own model in the 70s and Carl Haas named his own Force built cars in deference to his American Lola import agency. The Larrousse team used a Lola design for five seasons with limited success, while the Scuderia Italia venture of 1993 petered out before the year''s end. In spite of this, Lola re-entered under their own name in a unique sponsorship deal with MasterCard which floundered at the second race of the 1997 season. (Grand Prix Data Book) |
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